Could WhatsApp become Facebook’s Gmail?

There has been a solid amount of coverage for the latest Facebook’s acquisition. Given the price tag, it’s no strange that people are starting to question the decision. But, lets look at the problem from a different perspective.

Context is still king

And there is no difference here between mobile and web. Ads in Gmail are not as aggressive as those on network websites, but the context about users this service provides is of great value to the company. Scraping the emails helps Google understand its users and their needs better, which directly implies to the effectiveness of its ad solutions.

No Ads, No Games, No Gimmicks

There is no need for them. WhatsApps’ data put in action will help Facebook get even more info about its users - device, carrier, location info + everything they talk about with friends. Pairing this info with Facebook data could be easily done through unique phone...